VI.IA and SCEA

The story behind the project

SCEA, an Automated Electronic Toll Collection System, was designed for free flow, tolling without barriers: cameras read the plate, artificial intelligence identifies the vehicle type, number of axles and lane, and the charge is made digitally. With no toll plazas and no slowing down, the model shortens queues, cuts concessionaires’ deployment and operating costs, helps identify stolen vehicles and makes it possible to charge by distance traveled.

The regulatory change that opened the way for free flow in Brazil led CCR to invite ADN.tech to a proof of concept on the highway between Rio de Janeiro and São Paulo, near Ubatuba, where the country’s first free flow operated. With EcoRodovias, the team worked on a computer-vision vehicle profiler to recognize official vehicles, which must not be charged, even when their plates change.

VI.IA grew out of SCEA. Building on the toll experience, the platform began reading and interpreting road environments and targeting other sectors, such as industry, ports, airports and gas stations. The toll market alone has about 440 plazas and 24 concessionaires in Brazil, with R$ 12.1 billion in annual revenue.

As ADN.tech’s innovation coordinator, I handled the product portfolio, MVPs and market tests, pitches and fundraising, including an R$ 2 million proposal written in 2 days.

Workstreams

• Product portfolio, MVPs and market tests
• Funding through SUDENE, Lei do Bem, PIPE and Conecta Startup
• Pitches and negotiations with investors and public agencies

My role: innovation coordinator.

Achievements

• Funding

  R$ 2 million raised

  A funding proposal written in 2 days, with AI placed in the right role in the process.

  See the case →

• Recognition

  In Brazil’s first free flow

  A proof of concept on the Rio de Janeiro–São Paulo highway, in Ubatuba, at CCR’s invitation.

• Award2024

  3rd place in the Vumbora program

  Banco do Nordeste’s startup program.

• Selection and acceleration2023

  Mobility startup finalist

  InovAtiva Brasil, the federal government’s acceleration program.

In pictures

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Videos

Videos open on YouTube.

• Watch: VI.IA pitch, formerly SCEA · Sebrae Startups Award
  2024VI.IA pitch, formerly SCEA · Sebrae Startups Award
• Watch: Interview about SCEA · Vumbora Startups
  2024Interview about SCEA · Vumbora Startups
• Watch: SCEA pitch · InovAtiva, Connection Gate
  2023SCEA pitch · InovAtiva, Connection Gate
• Watch: SCEA 4-minute pitch · InovAtiva Brasil
  2023SCEA 4-minute pitch · InovAtiva Brasil

Who was involved

• Matheus ChéInnovation coordinationSCEA · VI.IA
• Anderson Caetano da SilvaArtificial intelligenceSCEA · VI.IA
• Aldo CaetanoAI engineering and computer visionSCEA
• Fernando BuenoFull-stack developmentSCEA
• Ingryd MagalhãesIT infrastructure and R&DSCEA
• Luiz TrevisaniFull-stack development and solution architectureVI.IA
• Rodrigo Villar ValençaBack-end developmentVI.IA
• Samuel SantosData analysisVI.IA
• Eduardo SantosFull-stack development and computer visionVI.IA